Creating a Buzz!

Creating a Buzz!

The Power of Building Excitement for Your Brand and Product Launch​

In today’s competitive business landscape, launching a brand or a new product requires more than just a great offering. It demands capturing the attention and interest of potential customers. One effective way to achieve this is by creating a buzz. Building excitement around your brand and product launch not only generates anticipation but also helps establish a strong foundation for success. In this blog post, we’ll explore the importance of creating a buzz and how it can contribute to the success of my client’s upcoming poker app launch.

Don, an avid and passionate poker player, approached me with an idea for a poker app and had decided on the name PokerEyes. He was looking for a very specific type of logo that would stand out, create mystique, and look great on merchandise that other avid poker players would wear. After coming up with a logo design that he absolutely loved, we moved on to create more buzz about the launch of the app.

Introducing PokerEyes

After 2 rounds of logo revisions we landed on this slick stand out logo that we could easily create with different color combinations to help launch a line of attractive merchandise.

By strategically building excitement before your product launch, you pique curiosity and leave people eagerly waiting to experience what you have to offer. This anticipation can drive word-of-mouth marketing and attract early adopters, creating a strong initial user base for your product.

Launching a product without prior brand recognition can be challenging. Creating a buzz helps you establish a presence and build brand awareness even before your product, in this case a poker app, hits the market. By leveraging various marketing channels such as social media, influencers, and selling merchandise, we’re generating brand visibility, increasing reach, and engaging potential customers. This early exposure sets the stage for a successful launch by ensuring that your target audience is familiar with your brand and eagerly awaiting your product.

Building excitement around your brand and product launch creates a sense of exclusivity and fosters a connection with your audience. Don preordered some merchandise to build excitement and interest in the poker room. By involving his target customers in the pre-launch process, such as through teasers, sneak peeks, or early access opportunities (i.e. website…), you cultivate a sense of loyalty and make them feel like valued participants in your journey. This emotional connection can translate into long-term brand loyalty, as customers who have eagerly awaited your launch are more likely to become enthusiastic advocates for your poker app.

Key Takeaways

  • Creating a buzz around your brand and product launch is a powerful strategy to build excitement, generate anticipation, and establish a strong foundation for success.
  • By strategically leveraging various marketing channels, differentiating yourself from competitors, and involving your target audience in the pre-launch process, you can maximize the impact of your launch and lay the groundwork for long-term success.
  • So, get ready to ignite curiosity, captivate your audience, and create a buzz that will propel your product to new heights.

PokerEyes Update

The PokerEyes website launched recently and is definitely creating a buzz! Don is selling merchandise and is building an audience that can’t wait until the app is ready for distribution. The website is set up so that people can subscribe for updates when the app is ready for purchase, and all who purchase items are automatically added to this distribution list. 

You can find the website at

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