What You Can Expect:
The focus of social media marketing is to enhance the business or organization’s online presence on Facebook, Instagram, Linked In, and Twitter. Creating engaging content that is relatable and results in more engagements on the website is the plan and utilizing fresh blogs, upcoming events, and calls to action will help get you there!
Strategy
Soul Creative will write, edit, and publish blogs per month. We will use content from those blogs and additional content prompts to create a lively online social media presence for your business. There will be no less than 12 posts per month made on behalf of your business by Soul Creative.
I will create a bank of media images for you to use that reflect your brand for social media covers, headers, profile pics, posts, newsletter headers, etc. I will create an image for every post and that’s included in the monthly rate.
We will develop an editorial calendar together and address blog topics for each month. Here are some examples of topics:
- Programs: focus on and promote programming that you’re offering
- News Updates: feature content celebrating events you’ve had and organizations you’ve benefited
- Lifestyle posts: clients want to feel a personal connection to you so this helps!
- Focus on What Needs You Have:: giving people an idea of what your needs are
- Focus on Specific People at Your Organization: tell their story and what inspires them to spend time assisting Common Good VT.
Social Media Goals
- Increase followers: Education about your business to drive people to your site and to start following you.
- Increase traffic: By blogging and posting about the good things you are doing will increase visits to your sites, and hopefully increase your business.
- Increase Engagement: I will monitor comments and help set up a FB group for your orgranization.
- Increase Keyworded Content: I’ll take your suggested topics and write blogs for you that will generate more traffic and implement a strategy for positioning
- Provide Analytics: I’ll share monthly updates with you with analytics from your website and for all social media platforms.