You might be very surprised how many times I hear “I don’t really need to have a Facebook, Instagram, LinkedIn, or Twitter account do I”? When I take a beat and sip some coffee It’s usually quickly followed by a statement like… “My ideal customers aren’t on social media.”
If you think your clients aren’t on social media, you’re seriously missing the boat. Even if THEY aren’t… their family members are, their friends are, … and everyone that’s making a decision about buying something, paying for a service, and ultimately committing to spend some serious cash… is talking to someone else about it. (pssssst: and they are on social media.)
Have I convinced you yet that even if your actual customer doesn’t have a Facebook account that someone in their tribe does? Then you must know that they are checking you out.
They do this because they want to protect their friend, help them make a decision perhaps, and maybe even influence them to make a healthy change! We love these people, they’ve got our backs!!
I’m that kind of friend… aren’t you? So, you need to be sure YOU or at least your business are on social media. This ensures that your ideal client’s daughter, niece, cousin, father, sister, brother, grandson (you get the picture) who IS ON social media can confidently endorse you to your ideal client.
So what are you waiting for? Get out there and get online! First though, you should consider who you are, what you do, and how your service/product/”why” is relevant, necessary, and purchase-worthy!!!
If you need help figuring that out and you don’t know where to start, give me a call, or shoot me an email and I”ll help you define some of that! My consultations are always free. Otherwise, get on out there and start liking, commenting, writing if you haven’t been. Try it, it’s fun!
Next we’ll tackle how to best utilize social media, here’s a teaser of what’s to come… it’s not all about YOU, it’s a lot about you, don’t get me wrong, but it’s also a lot about your industry, the major players that do what you do, and being a resource for your ideal client.