I eat, sleep, and breathe personal branding… I’m serious, it’s what wakes me up in the morning, keeps me up at night, and gives me joy (and goosebumps sometimes!). I love the process of finding out the reason, purpose, solution… behind a business and the person running it. There’s always a story, have you noticed that?
Personal branding isn’t just a logo. It’s a representation of your entire business, mission, vision, core of ethics… well you get the picture. It’s everything. It’s how you represent yourself on social media, it’s what your website says… we get personal branding more than any business!
Adding a QR code to your business card directing people to take action immediately and join a class, is an on-the-spot call to action… just from your business card!
Marketing studies have shown that over 50% of people could recall the name of a business seen on a coffee cup and over 70% remember the name of a business that gave them promotional items.
I’ve put together some images of what your branding may look like on various items, to give you an idea of what things you can order and what they would look like. Soul Creative’s first job is to create a brand, then mine as a designer is to create a logo and a brand that YOU love, next we get to show it off to the world.
Define Your Audience
Think about your ideal client. Who are they? What do they care about? What problems are they having that YOU can solve?
How This Applies To Personal Branding: Using images and messaging that capture the essence of you and your company that will also appeal to your audiences.
Define Who You Are
You need to know who you are and who you are not. Read that again, please. This is so important in order to work with your ideal client and ensure you remain authentic and intentional in YOUR work. This really streamlines your business and puts you right in front of your customer.
Take time to discover what you don’t want to do. Identify what your expertise is… and do that… and only that! Don’t water yourself and your talent down by focusing on everything you CAN do and focus on what you WANT to do.
How This Applies To Personal Branding: Be you, be your wonderful authentic self and the clients you want to be working with will flock to you! Embrace who you are and allow your personality to shine through!!
Define Your Brand
Here comes the super-fun part! Create a visual representation of your brand that you can (and should) use on everything you do to market yourself whether it’s online or on marketing/advertising collateral. You want to have professional brand photography to put your best foot forward. Great, authentic, and professional images are imperative! I recommend hiring a professional photographer that specializes in personal branding like Heike Martin Photography if you’re in the Tri-county area. *Photos on this site are from various sources.
How This Applies To Personal Branding: Be sure to work with a skilled brand stylist (like Soul Creative!) to dig into your passion to create the most visually appealing brand that will grow with your business and won’t require rebranding in the future.
Hopefully you’ve already joined the video bandwagon, right? You do realize that now more than ever… everything is going to be done online, virtually, or by using videos.
Soul Creative can produce and edit videos, as well as provide branded messaging at the begginning, during the video and at the end of the video. We call that bookend video branding. Sound like something you need? We’d love to help! Here are a couple of examples…
Branded Course Titles For Coaches
Let us create personally branded graphics for all of your social media, online, and printed collateral needs.