If you are a business entrepreneur or work in an industry that requires you to have an online presence (ok, so that’s everyone!)… I’m sure you’ve heard this phrase before… “Content is King”. This little three-word phrase is certainly said a lot in digital marketing circles, but honestly, not everyone understands what it means.
You probably think it’s self-explanatory, but you might be missing the bigger picture. So let me test this theory… when you hear the word “content”
- Do you think of just the words on your website?
- Would you also say that content is simply what you read?
If you answered yes to either one of these questions, I am sorry to tell you that you’re wrong. In and out of those marketing circles it means a lot more than just words that you read on a website. And good content comes in a variety of forms and all have a special purpose.
If you’re looking for an official or textbook definition, you might like this:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.Content Marketing Institute
I like more interpretive definitions, that’s why I love Top Rank Marketing and this list of 40 definitions of content so I recommend you check it out, and better yet, I’m going to break it down in an easy to digest way as well!
Any Type Of Social Media Post. Infographics to Instagram posts, and everything in between, are considered content. Infographics are generally long, vertical graphics that include statistics, charts, graphs, and other information. Utilizing Facebook and LinkedIn to post engaging content about what you do that appeals to your target audience and drives people to your website (don’t forget THAT’s the goal) is numero uno to build engagement and positions you as a subject expert!
The Content On Your Website. Don’t be afraid to brag about your services online. Engaging, targeted messaging, describing who you are, what you do, what clients can expect from your service, and why you are the person they should choose are paramount to engage potential customers. Leave them wanting more and to definitely consider choosing you to provide the service they are looking for.
Podcasting Offers Digestible Content Available Anytime. Podcasts give you visibility in a completely different world—primarily iTunes. I have had scores of people say they had never heard of a business or service offering, until they stumbled onto a podcast on iTunes.” Google uses the transcripts from podcasts as searchable content. Don’t forget about the potential clients that spend hours on the road, traveling on airports and have those earbuds in their ears – they aren’t always listening to music. Many of them are digesting content wherever and whenever they want!!
Videos Are Also Quick Snippets That Share Important Information. Most people don’t realize that video transcripts are also searchable by Google and can promote your site in searches. a largely untapped form of content marketing because people think it’s expensive and hard. But with the falling costs of professional-grade equipment creating high-quality video and audio content is easier than ever.
Add Value And Brag About Your Services – You Are The Expert! That’s the secret. It’s not really a secret at all. We’ve already talked about it throughout this piece.
Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:
- Increased sales
- Cost savings
- Better customers who have more loyalty
Soul Creative also uses keywording alt tags, photo names, Yoast SEO on websites we manage, and more and more techniques listed above! Try our services in the New Year! You’ll be happy you did!