A woman with dark hair wearing headphones and a pink top, smiling at the camera.

“Branding isn’t just about slapping a logo on your business and calling it a day. It’s a whole vibe—an epic tale of personality, passion, and pizzazz.

At Soul Creative Digital Marketing Agency, we know the story behind the colors, and the soul behind the design makes a brand unforgettable.”

— Aimee McGrath, Owner, Soul Creative Digital Marketing Agency

Authentic Story Branding Is So Effective

Use Client Imagery
Share Personal Journey
Share Client Feedback
Authentic Storytelling

Why Is Branding So Important?

You tell me…

Do you want people to understand who you are?

What do you do?

Should they trust you?

Do you know that different colors evoke separate emotions?

Do you know that every business owner has a story that needs to be told?

I’ll Tell You More About My Process

Branding Phase:

Conduct a thorough assessment of your personality traits, your ideal customer traits, and eliminate potential customers that might not be a good fit for your business based on your traits. Assign personas to your target clients so we can define ways to target them. We’ll also review the competitive landscape and industry trends.

Define brand attributes, including mission, vision, values, personality traits, and unique selling propositions as well as keywords to be used in content development.

Brand Identity Development:

Develop your brand identity, including logo design, color palette, typography, and imagery. Create and deliver brand guidelines to ensure consistent application of the brand across all touchpoints and communication channels.

Messaging Strategy:

Craft compelling messaging that resonates with your target audience and effectively communicates your brand story, value proposition, and key messages. Develop a content strategy outlining topics, formats, channels, and cadence for content creation and distribution.

Brand Strategy Packages

Brand Clarity Call

Quick, powerful clarity for the brand-curious
Investment: $150 | Duration: 60 minutes | Virtual
Perfect for solopreneurs or small business owners who need quick direction, answers, or a sounding board.
✅ Identify your biggest brand gap
✅ Clarify your ideal audience or messaging struggle
✅ Actionable next steps to implement immediately
Includes:
60-minute Zoom strategy session
Follow-up email with key takeaways and resources
Brand Foundation Intensive

Lay the groundwork for a brand that reflects your soul
Investment: $500 | Duration: 2.5 hours + recap
Ideal for newer businesses or rebrands craving clarity, consistency, and confidence.
✅ Define your Brand Values, Voice, and Visual Style
✅ Clarify your Ideal Client + Audience Positioning
✅ Craft 2-3 Core Messaging Pillars
✅ High-level Visual Direction suggestions
Includes:
Pre-session questionnaire
2.5-hour collaborative brand strategy session (virtual or in-person locally)
PDF Brand Foundation Summary
Next-step recommendations for logo, website, or marketing
Full Brand Strategy Deep Dive

Your comprehensive, soul-aligned brand blueprint
Investment: $1,200 | Duration: 2 sessions + full report
For business owners ready to elevate with a full, strategic brand map guiding every touchpoint.
✅ Complete Brand Foundation work
✅ Ideal Client Avatar(s) + Buyer Journey
✅ Competitor & Market Positioning Audit
✅ Tagline + Messaging Development
✅ Visual Inspiration Board Direction
✅ Recommendations for website, social media, and marketing consistency
Includes:
Pre-session discovery work
2 x 90-minute strategy sessions
Comprehensive Brand Strategy Report (15-20 pages)
Voice + Messaging Guide
Optional add-on: Logo + Visual Identity Package